Shaurya Preet
Choosing the right page builder for your WordPress website can feel overwhelming. There are many options available, how do you know which one is the perfect fit for you? Divi and WPBakery (previously called Visual Composer) are two of the most popular options, and each of them has a dedicated fan base.
If you’re a designer trying to decide between these two powerful tools, you’re in the right place. In this guide, we are going to deconstruct all that you should know about Divi and WPBakery in easy terms so that you can make the best decision to suit your design needs in 2025.
What Are Divi and WPBakery?
Before we compare them, let’s quickly understand what each tool is.
Divi is a fully fledged WordPress theme and page builder designed by Elegant Themes. It is accompanied by a visual builder that enables you to create websites through dragging and dropping pieces of contents to your page. You can watch your changes occur instantly, and it makes creating very natural and easy.
WPBakery is an old (several years old) page builder that is based on the use of the plugins. It provides front-end and back-end editing features that provide you with a range of choices regarding the way you work. Most high-quality WordPress themes include the embedded version of WordPress Bakery that has made it very popular.
Now we shall dive into the details and make a comparison.
User Interface and Easiness of Use
In designing websites, you require the tools that are simple to comprehend and utilize. Divi and WPBakery, how they stand down.
Divi’s Interface
Divi has an elegant, smooth design with visual editing. By working with Divi, you get to construct your site and see the precise manner in which it will appear to your visitors. This is referred to as front-end editing, and it is among the greatest advantages of Divi.
The drag and drop system is fluid and easy to use. Any element can be clicked on and its settings can be changed in a sidebar and you can see the changes immediately. This is fantastic for designers who think graphically since there is no guesswork.
Nonetheless, Divi does possess a learning curve. There are numerous features and options, so first-time users may be somewhat confused. However, it becomes very powerful after you have taken some time learning the system.
WPBakery’s Interface
WPBakery does things in a different way. It provides two options of working, a classic back-end editor resembling the standard WordPress interface and the visual building front-end editor.
The back-end editor is also known when you have used WordPress previously. You are dealing with rows and columns in a more organized manner. The front-end editor is there, but it is not as slick and modern as the visual builder of Divi.
The simplicity of the layout structure is the reason why many users find it easier to start using the WPBakery which is more traditional in its structure. In case you feel at ease with the traditional WordPress interface, then WPBakery will not come out of place on the first day.
Winner: Divi is the winner in the visual editing category with respect to the modern scenario, but as far as simplicity is concerned, then the traditional interfaces make the learning of WPBakery easier.
Design Flexibility and Customization
To designers, creative control means everything. You require a page builder that allows you to make your vision come true without constraints.
Divi’s Design Capabilities
Divi is constructed with total creative freedom. It gives a great deal of customization possibilities to each and every thing on your page. You can paint colors, space, borders and shadows, animations, etc. No writing of code is necessary.
The theme has more than 40 content modules (such as buttons, sliders, galleries, forms) that can be combined and recombined. Every module consists of numerous settings, which provide you with thorough control over the appearance and functionality of things.
Divi also includes other high-tech functions such as the Theme Builder, that allow you to create personalized headers, footers, and even the layout of blog posts. You are able to make really distinctive websites that do not look like anyone else.
Design Capabilities of WPBakery
WPBakery is also a good solid choice when it comes to design but not as flexible as Divi. It provides simple design functionality and the option to make your own CSS in case you are familiar with the code. It is centered on a predetermined grid structure and items of content.
Although you can make very pretty websites using WPBakery, third-party add-ons or custom code are often needed to have very customized websites. The styling options of the single elements are fewer than those of Divi.
Speaking of which, the number of third-party add-ons that are compatible with WPBakery is enormous (250+), and it may expand its capabilities considerably.
Winner: Divi wins this category because of the level of customization and the wider range of features it includes.
Ready-made Templates and Designs
Both website builders provide prebuilt, ready-to-use templates to ensure you can start building your site immediately.
Divi’s Template Library
Divi comes with a gigantic library of ready-made layouts and templates. Hundreds of professional designs of all kinds of websites: business sites, portfolios, online stores, blogs, and so forth.
It is possible to import complete web designs or even single modules in a few clicks. This is most useful when you have to create something, but are short of time, or you are just interested in being inspired by other people.
WPBakery’s Template Options
WPBakery does not have as many templates and ready-to-use elements. The templates you receive usually are based on the theme of WordPress that you are using because plenty of themes come with their templates of WPBakery.
The in-built template library is not so large as Divi, but you can access third-party template collections to increase the selection.
Winner: Divi has an easy win thanks to its gigantic library of templates.
Performance and Speed
Website speed matters a lot. Google takes it seriously, and your visitors can easily notice whether your site is slow to load.
Divi’s Performance
Divi is a highly powered builder, and it is likely to introduce a certain weight to your site. Nonetheless, Elegant Themes has done optimization. The most recent releases have lazy loading (images are loaded only when required), script optimization, and other performance enhancements.
Divi is effective with smaller websites. On a more sizable and complicated site, you may have to perform some additional optimization, such as using image optimization software or caching extensions.
WPBakery’s Performance
Generally, WPBakery is lighter and faster as a consequence of fewer built-in features. This will be a good option in case speed is your priority.
But remember, when you include a high number of add-ons by third parties to give functionality to the WPBakery, you can slow down your site. The benefit of its performance is very easily lost unless you take care of the type of add-ons that you are taking.
Winner: WPBakery is a little ahead in terms of the base performance, though both have to be optimized in bigger sites.
Pricing and Value
Budget concerns, particularly when you are developing more than one site or operating a design firm.
Divi Pricing
Divi is based on a subscription system that has two plans:
- Access per Year: This option allows unlimited access to websites on a yearly basis (access is charged at 89 dollars per year).
- Lifetime: Pay a one-time fee of $ 249 and enjoy unlimited websites forever.
Both the plans entail access to all the Elegant Themes products, premium support, and hundreds of website packs. The unlimited website license is an immense benefit to the designers that have many projects.
WPBakery Pricing
WPBakery has three price ranges:
- Standard License: 1 site is $64.
- Extended License: multiple websites (commercial projects) are 390.
Most of the users do not mind paying separately to get WPBakery since it is usually included with premium themes. The expenses however, can be summed up in case you are purchasing it separately and you are working on numerous sites.
Winner: Divi is more affordable to designers who have many projects because of its unlimited license on websites.
The Bottom Line
So, which is better, Divi or WPBakery?
Divi is more preferable to most designers in 2025. It provides greater creative freedom, enhanced value on a variety of projects, a greater template library, and modern features. Although there is a learning curve, the learning cost is offset by the fact that one can now design virtually anything you can imagine.
The visual builder available in Divi makes the process of designing easier, and its unlimited license allows not to think about per-site pricing. The dynamic community and frequent updates also make sure that you will have the backup in the coming years.
WPBakery has not been replaced yet, particularly because the users who:
- It is already included with their theme.
- Favor conventional editing techniques.
- Require something simple, less complicated.
- Working on one or two websites only.
Both page builders are powerful tools that have assisted thousands of designers to make beautiful websites. The selection process must rely on your needs and the nature of work, as well as the nature of the projects you complete.
